Merchandise marketing is the process of creating awareness and customer loyalty using merchandise. By merchandise, we mean any tangible item such as t-shirts, thank-you cards, gift cards, flowers, a new sports car, etc.
Merchandise marketing is similar to email, tradeshow, word-of-mouth, or social media marketing. It’s another way to get your name out there in front of prospects and existing customers.
It’s more than getting a box of shirts printed up for your next tradeshow. Merchandise marketing involves an ongoing strategy for creating awareness and customer loyalty using merchandise.
T-Shirts
Branded Merchandise
